.Manly Bands is actually a direct-to-consumer vendor of men's bands. The firm released in 2016 after John Ruggiero, the co-founder along with his wife Michelle, couldn't locate an appropriate wedding ceremony band.This is Ruggiero's second appeal on the podcast. In April 2021, we went over the provider's beginning, distinct band materials, and also much more. Ever since, Manly Bands has actually acquired its maker. The creation of rings from, mention, Jack Daniel's bourbon barrels or Fender guitar strings creates engaging video recording, states Ruggiero, perfect for narration on social networks and also somewhere else.The entire sound of our chat is actually inserted below. The records is edited for length and also quality.Eric Bandholz: Offer our company a rundown of what you perform.John Ruggiero: My wife, Michelle, as well as I began an on the web ring firm knowned as Manly Bands in 2016 to resolve a trouble of wedding ceremony bands for guys. Our team were actually simply wed. I have huge fingers and couldn't find a band that I just liked that was actually not overpriced. My possibilities were buying from a catalog or having something custom-made.I wound up acquiring coming from a site. The band showed up in a flat mailer, with no carton or customer service. It was a horrendous adventure by today's ecommerce criteria.We obtained married, moved to Fla, as well as needed to have a task. Our team informed our own selves, "Our company're each business owners. Why don't our company create our very own organization?" We discussed the types of troubles our company will observed as well as how to fix them. My ring experience came up, and also our team chose to make an effort to solve it for other people.Our goal when our experts started was to spend rental payment. Our experts believed creating a couple thousand dollars a month from this would be actually excellent. Our team considered it a way of living service, not high-growth. It was merely Michelle and also me in our garage developing bands as well as delivering all of them bent on customers. Our experts had actually hit on something. Our notification resonated along with prospects.Michelle and also I create a great staff. I come up with tips, as well as she is actually the implementer. A considerable amount of our effectiveness heads to her innovative thoughts. She titles the rings as well as builds personas. She attaches the rings to clients. Explaining a band entirely as "eight-millimeter black" really did not cut it.Our team created bands from unique components, such as Port Daniel's gun barrels or unique steels. Business removed. Since then, our team have actually increased significantly. We currently have over 55 individuals in the Manly Bands loved ones. About half of those are ring artisans that work in our recently acquired manufacturing outlet in Utah.Bandholz: When performed you get a supplier?Ruggiero: Regarding a year and a fifty percent back. We had actually been their customer for several years, so we understood all of them properly. A lot of their service was actually retail, which didn't passion our company-- heading to mom-and-pop jewelers. They preserved their retail clients as well as brand. Our company got some of their resources and delivered over employees.Bringing on a production crew has actually been among the most effective traits our team have actually performed. It's been amazing to go out certainly there and watch all of them make bands out of Fender guitar strands or metallic coming from an M1 Abrams tank.Bandholz: Exactly how carries out in-house manufacturing influence advertising?Ruggiero: It's been actually big. Taking a camera to the opposite side of the workplace as well as shooting the crew making use of lathes to reduce the metal rods or whiskey barrels into bands creates astonishing video recording. Our experts have our electronic camera staff on the market constantly. Our company utilize that video footage on our social media sites as well as in our advertisements as well as newsletters. Our company attempt to advertise that since most companies in the men's band space don't produce. They drop ship or order from foreign and after that transport it out. However our team prefer it to last a life time and be actually something people can easily take pride in.We've possessed a great deal of excellence along with our military heritage compilation, where our company source distinct military components. Our company have the M1 Garand rifle sell, the lumber component, from War of the nations I. Enjoying our crew put that in the turret and also cut a part out for a ring is exciting.Our advertising and marketing for those rings refer to the background, the soldiers, where the item was actually made use of, as well as things like that. My other half and I analyzed filmmaking in college. We utilize our skill-sets to teach as well as tell a story. As an example, I just recently acquired an e-mail from a customer who shared that his grandfather used to drive M1 containers. The client blessed one of those rings to his grand daddy, and they had very an emotional substitution. It behaves to assist clients get in touch with their past and generate one thing purposeful.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. Our company possess photos on Instagram, as well. I perform Twitter as well as LinkedIn.